Discrimination due to skin color, physical features and one’s way of speaking and dressing is a fact of daily life in Mexican society, as it is in many other parts of the world. The terms that accompany this discrimination – indio patarrajada, naco, chaca and many others – show how these physical and cultural characteristics are assigned a set of values; that is, it is thought that white skin is better than dark skin, narrow noses better than broad noses and Spanish better than Nahuatl or Maya.